(Answered) ENGL147N Week 3 Discussion: Appealing the Audience

Initial Post Instructions

Part 1: Research & Review
Search online to find a medical, health facility, or communal-health advertisement. Medical advertisements might include drugs (prescription or over the counter), treatments, or medical devices. You might also find an ad for a local health facility. Alternatively, you can find an ad promoting a communal health topic, like drunk-driving, homelessness, or properly buckling children in car seats. Ideally, you should work within your chosen topic for Week 3 and 4, but if you cannot find an ad about your topic, go with one that sparks your interest.

Part 2: Application
Dissect your chosen ad based on the 4 appeals from this week’s lesson: logos, pathos, ethos, and kairos.

  • Attempt to find an example of each in your ad, and explain how each appeal tries to persuade the audience.
  • If an appeal is missing, then discuss how its absence affects the ad’s overall persuasion.
  • Finally, present your overall assessment of the ad’s effectiveness.


For this assignment, I’ve chosen one of the graphic recommendations of the World Health Organization. They advise the public on Coronavirus disease (COVID-19) spreading prevention.  I believe that that’s the most discussable topic in our days. I attempted to analyze those graphic recommendations using four types of persuasive appeals: Reason (logos), Authority (ethos), Emotion (pathos), Setting (kairos)….Please click the icon below to purchase the full answer at only $5.